Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Shopper Marketing
How to Increase Purchase Decisions at the Point of Sale
About the Summary
Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.
More Summaries
-
The Thank You Economy
Gary Vaynerchuk
-
Enchantment
Guy Kawasaki
-
Brand New Name
Jeremy Miller
-
Content Marketing, Engineered
Wendy Covey
-
Likeable Social Media
Dave Kerpen
-
Be Different or Be Dead
Roy Osing