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    Citizen Marketers

    Citizen Marketers

    Citizen Marketers

    When People Are the Message

    by Ben McConnell & Jackie Huba

    “Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.

    What You'll Learn

    • What social media is and how it accelerates the spread of ideas.
    • The four types of citizen marketers and what they have in common.
    • Who 1 Percenters are and why they are important to marketing.
    • How two of the most popular Web sites have democratized the tools of self-expression.
    • The three Cs of working with citizen marketers.
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