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The Edge
Our professional development newsletter will enhance your current business skills, and help you learn new ones.
Displaying all 10 edge resources
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Content to Please Your Customers
7min
In this month’s Edge, three authors share their strategies to help your organization become more successful and put out content that will draw customers and create an environment that encourages them to stay and bring others with them by word of mouth. In High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective, […]
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Mastering Digital Marketing (Without the Marketing Degree)
7min
Nowadays, digital marketing is less of an industry and more of an entire universe. As the tools we use to market ourselves online have become more powerful and widespread, choosing betweenthem has also become more complicated. Where do you start? How do you know that someone knows what they’re talking about when they claim to […]
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How to Earn and Keep Customer Loyalty
Convincing customers to remain loyal to your company and its products requires keeping their interests at the heart of everything you do. This Executive Edge lends insights into reaching customers at the four most critical decision moments, understanding the facets of loyalty, recognizing the impact of employee engagement on customer experience, and handling the social […]
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Why Buyers Buy
Today’s buyers want sellers to offer them unique attention, expertise and service. Successful companies spend time figuring out the best ways to reach buyers and developing content with their perspectives in mind. This Executive Edge looks at how today’s buyers are thinking about and choosing products and services. Filled with helpful insight that can be […]
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Build Customer Relationships That Last
Customer loyalty is challenged by a bombardment of in-your-face choices and vast information. How can companies hold onto their customers in this fast-paced, super-informed, sense-of-entitlement environment? In this issue of Executive Edge we look at just that, pulling in advice from some leading marketing experts. You’ll learn how to rethink the strategies you’ve always relied […]
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How to Protect Your Brand
How do you get consumers excited about your brand and earn their loyalty? You have to make your brand irresistible, and it needs to be unique, authentic and talkable. You must know how to keep up your brand’s strength and fulfill its promises. Ultimately, it is up to every employee to build, protect and represent […]
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Basic Customer Management Strategies
Ideally, a business should be designed around the outcomes that its preferred customers are trying to achieve. In this Executive Edge, the focus is on reviewing ways to develop successful customer-based strategies including finding your right customers, analyzing customer value, looking at the purchase progression, and identifying critical customer decision moments. One of the things […]
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Develop a Communication Strategy for Branding
Gaining awareness for your products and services is one of the first steps in the sales process. To promote your brand, it is essential to develop a strong communication strategy. In this issue of Executive Edge, we look at how to develop a communication strategy that will effectively build your brand. Topics include embrace social marketing, […]
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Keeping Up With Customer Demand
Companies that understand what their customers will want next year and in five years are positioned to consistently outrun their competitors. This Executive Edge offers insight into how to get close to your customers so you can hear what they’re talking about, what they’re sharing, what matters to them and how you can reach additional […]
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Give Customers What They Need
To consistently improve their position and products in the market, businesses need to listen to what customers have to say and focus on process more than on results. This issue of The Edge looks into determining your business’s ideal position in the market by knowing who you are and what you bring to the market, […]
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