Companies that understand what their customers will want next year and in five years are positioned to consistently outrun their competitors. This Executive Edge offers insight into how to get close to your customers so you can hear what they’re talking about, what they’re sharing, what matters to them and how you can reach additional customers. Keeping ahead of the curve means keeping up with customer demand.
Nowadays, digital marketing is less of an industry and more of an entire universe. As the tools we use to market ourselves online have become more powerful and widespread, choosing betweenthem has also become more complicated. Where do you start? How do you know that someone knows what they’re talking about when they claim to […]
Convincing customers to remain loyal to your company and its products requires keeping their interests at the heart of everything you do. This Executive Edge lends insights into reaching customers at the four most critical decision moments, understanding the facets of loyalty, recognizing the impact of employee engagement on customer experience, and handling the social […]
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