How to Protect Your Brand

Description

How do you get consumers excited about your brand and earn their loyalty? You have to make your brand irresistible, and it needs to be unique, authentic and talkable. You must know how to keep up your brand’s strength and fulfill its promises. Ultimately, it is up to every employee to build, protect and represent your brand. This issue of Executive Edge examines these elements of your brand in light of future value. By increasing awareness ofwhat can impact the effectiveness of your brand, you can become more tuned in to how to protect your brand.

Back to all
Similar The Edges
  • Content to Please Your Customers
    7min

    In this month’s Edge, three authors share their strategies to help your organization become more successful and put out content that will draw customers and create an environment that encourages them to stay and bring others with them by word of mouth. In High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective, […]

  • Mastering Digital Marketing (Without the Marketing Degree)
    7min

    Nowadays, digital marketing is less of an industry and more of an entire universe. As the tools we use to market ourselves online have become more powerful and widespread, choosing betweenthem has also become more complicated. Where do you start? How do you know that someone knows what they’re talking about when they claim to […]

Cancel
Cancel