Today’s buyers want sellers to offer them unique attention, expertise and service. Successful companies spend time figuring out the best ways to reach buyers and developing content with their perspectives in mind. This Executive Edge looks at how today’s buyers are thinking about and choosing products and services. Filled with helpful insight that can be easily put to use, this issue will provide managers, marketers and their companies some valuable ideas on why buyers buy.
Convincing customers to remain loyal to your company and its products requires keeping their interests at the heart of everything you do. This Executive Edge lends insights into reaching customers at the four most critical decision moments, understanding the facets of loyalty, recognizing the impact of employee engagement on customer experience, and handling the social […]
Customer loyalty is challenged by a bombardment of in-your-face choices and vast information. How can companies hold onto their customers in this fast-paced, super-informed, sense-of-entitlement environment? In this issue of Executive Edge we look at just that, pulling in advice from some leading marketing experts. You’ll learn how to rethink the strategies you’ve always relied […]
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