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Why Buyers Buy

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Today’s buyers want sellers to offer them unique attention, expertise and service. Successful companies spend time figuring out the best ways to reach buyers and developing content with their perspectives in mind. This Executive Edge looks at how today’s buyers are thinking about and choosing products and services. Filled with helpful insight that can be easily put to use, this issue will provide managers, marketers and their companies some valuable ideas on why buyers buy.

Marketing Advertising & Branding Behavior & Psychology
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