Give Customers What They Need


To consistently improve their position and products in the market, businesses need to listen to what customers have to say and focus on process more than on results. This issue of The Edge looks into determining your business’s ideal position in the market by knowing who you are and what you bring to the market, also finding your edge of disruption and the associated opportunities. Ultimately, the goal is to enrich the lives of others and the profits will come naturally. Give customers what they need.

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