Basic Customer Management Strategies

Description

Ideally, a business should be designed around the outcomes that its preferred customers are trying to achieve. In this Executive Edge, the focus is on reviewing ways to develop successful customer-based strategies including finding your right customers, analyzing customer value, looking at the purchase progression, and identifying critical customer decision moments. One of the things made evident in this issue is that the market value of your business is directly proportional to the value of your customer relationships. With this in mind, it’s simply good business to know basic customer management strategies.

Back to all
Similar The Edges
  • Content to Please Your Customers
    7min

    In this month’s Edge, three authors share their strategies to help your organization become more successful and put out content that will draw customers and create an environment that encourages them to stay and bring others with them by word of mouth. In High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective, […]

  • Mastering Digital Marketing (Without the Marketing Degree)
    7min

    Nowadays, digital marketing is less of an industry and more of an entire universe. As the tools we use to market ourselves online have become more powerful and widespread, choosing betweenthem has also become more complicated. Where do you start? How do you know that someone knows what they’re talking about when they claim to […]

Cancel
Cancel