Basic Customer Management Strategies


Ideally, a business should be designed around the outcomes that its preferred customers are trying to achieve. In this Executive Edge, the focus is on reviewing ways to develop successful customer-based strategies including finding your right customers, analyzing customer value, looking at the purchase progression, and identifying critical customer decision moments. One of the things made evident in this issue is that the market value of your business is directly proportional to the value of your customer relationships. With this in mind, it’s simply good business to know basic customer management strategies.

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