Unlock this edge newsletter now for FREE!
Already a Summary.com member? Sign in.
Ideally, a business should be designed around the outcomes that its preferred customers are trying to achieve. In this Executive Edge, the focus is on reviewing ways to develop successful customer-based strategies including finding your right customers, analyzing customer value, looking at the purchase progression, and identifying critical customer decision moments. One of the things made evident in this issue is that the market value of your business is directly proportional to the value of your customer relationships. With this in mind, it’s simply good business to know basic customer management strategies.
In this month’s Edge, three authors share their strategies to help your organization become more successful and put out content that will draw customers and create an environment that encourages them to stay and bring others with them by word of mouth. In High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective, […]
Nowadays, digital marketing is less of an industry and more of an entire universe. As the tools we use to market ourselves online have become more powerful and widespread, choosing betweenthem has also become more complicated. Where do you start? How do you know that someone knows what they’re talking about when they claim to […]
After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.
Please verify your email address by clicking the link sent to .
If you don’t see the email in a few minutes, please check your “spam” folder.
Already a Summary.com member? Sign in.
Your current subscription plan does not include videos. Please upgrade your plan to Premier to access videos.
Your current subscription plan only includes book summaries. Please upgrade your plan to Professional or Premier to view this product.
Your current subscription plan does not include audio. Please upgrade your plan to Professional or Premier to listen to summaries.
You don’t have an active subscription. You can compare all of our plans here.