Gaining awareness for your products and services is one of the first steps in the sales process. To promote your brand, it is essential to develop a strong communication strategy. In this issue of Executive Edge, we look at how to develop a communication strategy that will effectively build your brand. Topics include embrace social marketing, generate interest, communicate the details, communicate the facts, sustain strategic conversation, progress with time, and know your brand.
Nowadays, digital marketing is less of an industry and more of an entire universe. As the tools we use to market ourselves online have become more powerful and widespread, choosing betweenthem has also become more complicated. Where do you start? How do you know that someone knows what they’re talking about when they claim to […]
Convincing customers to remain loyal to your company and its products requires keeping their interests at the heart of everything you do. This Executive Edge lends insights into reaching customers at the four most critical decision moments, understanding the facets of loyalty, recognizing the impact of employee engagement on customer experience, and handling the social […]
Select a shelf to add "Develop a Communication Strategy for Branding"
After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.
Gain instant access to thousands of best-selling business book summaries, webinars, videos, and more!
Already Soundview member? Sign in.
Your current subscription plan doesn’t include this video. Please upgrade your plan to Premier to access all our video products.
Your current subscription plan only includes book summaries. Please upgrade your plan to Professional or Premier to view this product.
You don’t have an active subscription. You can compare all of our plans here.