Gaining awareness for your products and services is one of the first steps in the sales process. To promote your brand, it is essential to develop a strong communication strategy. In this issue of Executive Edge, we look at how to develop a communication strategy that will effectively build your brand. Topics include embrace social marketing, generate interest, communicate the details, communicate the facts, sustain strategic conversation, progress with time, and know your brand.
Convincing customers to remain loyal to your company and its products requires keeping their interests at the heart of everything you do. This Executive Edge lends insights into reaching customers at the four most critical decision moments, understanding the facets of loyalty, recognizing the impact of employee engagement on customer experience, and handling the social […]
Today’s buyers want sellers to offer them unique attention, expertise and service. Successful companies spend time figuring out the best ways to reach buyers and developing content with their perspectives in mind. This Executive Edge looks at how today’s buyers are thinking about and choosing products and services. Filled with helpful insight that can be […]
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