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Gaining awareness for your products and services is one of the first steps in the sales process. To promote your brand, it is essential to develop a strong communication strategy. In this issue of Executive Edge, we look at how to develop a communication strategy that will effectively build your brand. Topics include embrace social marketing, generate interest, communicate the details, communicate the facts, sustain strategic conversation, progress with time, and know your brand.
In this month’s Edge, three authors share their strategies to help your organization become more successful and put out content that will draw customers and create an environment that encourages them to stay and bring others with them by word of mouth. In High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective, […]
Nowadays, digital marketing is less of an industry and more of an entire universe. As the tools we use to market ourselves online have become more powerful and widespread, choosing betweenthem has also become more complicated. Where do you start? How do you know that someone knows what they’re talking about when they claim to […]
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