Develop a Communication Strategy for Branding


Gaining awareness for your products and services is one of the first steps in the sales process. To promote your brand, it is essential to develop a strong communication strategy. In this issue of Executive Edge, we look at how to develop a communication strategy that will effectively build your brand. Topics include embrace social marketing, generate interest, communicate the details, communicate the facts, sustain strategic conversation, progress with time, and know your brand.

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