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Build Customer Relationships That Last

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Customer loyalty is challenged by a bombardment of in-your-face choices and vast information. How can companies hold onto their customers in this fast-paced, super-informed, sense-of-entitlement environment? In this issue of Executive Edge we look at just that, pulling in advice from some leading marketing experts. You’ll learn how to rethink the strategies you’ve always relied on and you’ll meet a marketing manager who is hard at work blending the traditional customer service strategies with the modern. A good customer loyalty strategy can be very profitable; that’s why it’s important to know how to build customer relationships that last.

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