Viral Loop

From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves
By Adam L. Penenberg
About the Summary

Many of the most successful Web 2.0 companies, including YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

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