Knowledge@Wharton
On Building Corporate Value
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The Internet can be a powerful tool if companies and consumers learn how to use it creatively and imaginatively. Case studies and articles from Wharton’s Knowledge@Wharton online journal support the authors’ strategies for building value through the Internet — including how to use the Web’s inherent communication, brokerage, and integration effects to your advantage.
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Clicks and Mortar
David S. Pottruck,
Terry Pearce
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The Change Function
Pip Coburn
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Blown to Bits
Philip Evans,
Thomas S. Wurster
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Well Aware
George Finney
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The Tech That Comes Next
Amy Sample Ward,
Afua Bruce
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Nanocosm
William Illsey Atkinson
