Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
The Internet can be a powerful tool if companies and consumers learn how to use it creatively and imaginatively. Case studies and articles from Wharton’s Knowledge@Wharton online journal support the authors’ strategies for building value through the Internet — including how to use the Web’s inherent communication, brokerage, and integration effects to your advantage.
After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.
Please verify your email address by clicking the link sent to .
If you don’t see the email in a few minutes, please check your “spam” folder.
Already a Summary.com member? Sign in.
Your current subscription plan does not include videos. Please upgrade your plan to Premier to access videos.
Your current subscription plan only includes book summaries. Please upgrade your plan to Professional or Premier to view this product.
Your current subscription plan does not include audio. Please upgrade your plan to Professional or Premier to listen to summaries.
You don’t have an active subscription. You can compare all of our plans here.