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Knowledge@Wharton

On Building Corporate Value
By Robert E. Mittelstaedt Jr., Mukul Pandya, Eric Clemons, Harbir Singh
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About the summary

The Internet can be a powerful tool if companies and consumers learn how to use it creatively and imaginatively. Case studies and articles from Wharton’s Knowledge@Wharton online journal support the authors’ strategies for building value through the Internet — including how to use the Web’s inherent communication, brokerage, and integration effects to your advantage.

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