
Knowledge@Wharton
On Building Corporate Value
About the summary
The Internet can be a powerful tool if companies and consumers learn how to use it creatively and imaginatively. Case studies and articles from Wharton’s Knowledge@Wharton online journal support the authors’ strategies for building value through the Internet — including how to use the Web’s inherent communication, brokerage, and integration effects to your advantage.
More Summaries
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The E-Commerce Arsenal Alexis D. Gutzman
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Enterprise 2.0 Andrew McAfee
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Does IT Matter? Nicholas Carr
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Viral Loop Adam L. Penenberg
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Well Aware George Finney
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Revolutionizing IT David Andrews, Kenneth R. Johnson