The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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In The Search, journalist and Wired co-founder John Battelle reveals exactly how Google triumphed over its rivals. He also digs into the big picture of how search engines are changing the way we shop, find entertainment, screen potential dates, hunt for jobs, and do just about everything else. This summary draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google co-founders Larry Page and Sergey Brin, CEO Eric Schmidt, and many others, and describes the implications of a world in which every click can be preserved forever.

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