MENU
Subscribe Sign in

The Change Function

Why Some Technologies Take off and Others Crash and Burn
By Pip Coburn
Read Listen
About the Summary

Known for writing some of the liveliest reports on Wall Street, Coburn has identified how some technologies are blockbusters (such as the iPod), while others are losers from the starting gate (like the video phone). The Change Function writes off the “build it and they will come” mentality that so many technology companies adhere to, and shows that technology demands a change in habits—more specifically it demands a change in consumers, who are often uninterested in trading in the norm for something new.

Technology Technology, Big Data & AI
Buy the book at Amazon

More Summaries

Add to bookshelf

Select a shelf to add "The Change Function"

Create new shelf
Cancel
Create a new shelf

After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.

Cancel