The Cluetrain Manifesto
The End of Business As Usual
Share this summary
About the Summary
What if the Web marketplace is not really based on click-throughs, cookies and credit cards, but on conversations between human beings, all linked through a network that was created by many and controlled by no one? That is the central question of The Cluetrain Manifesto, a revolutionary way of looking at working that makes hash of corporate assumptions about the nature of online business.
More Summaries
-
Does IT Matter?
Nicholas Carr
-
Revolutionizing IT
David Andrews,
Kenneth R. Johnson
-
The New IT
Jill Dyché
-
Trampled by Unicorns
Maelle Gavet
-
Well Aware
George Finney
-
Enterprise 2.0
Andrew McAfee
