
The Cluetrain Manifesto
The End of Business As Usual
About the summary
What if the Web marketplace is not really based on click-throughs, cookies and credit cards, but on conversations between human beings, all linked through a network that was created by many and controlled by no one? That is the central question of The Cluetrain Manifesto, a revolutionary way of looking at working that makes hash of corporate assumptions about the nature of online business.
More Summaries
-
A World Without Email Cal Newport
-
Own the A.I. Revolution Neil Sahota, Michael Ashley
-
Trampled by Unicorns Maelle Gavet
-
Blown to Bits Philip Evans, Thomas S. Wurster
-
The Search John Battelle
-
AI 2041 Kai-Fu Lee, Chen Qiufan