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Rewired
The McKinsey Guide to Outcompeting in the Age of Digital and AI
8min reading time
/
13min listening time
About the Summary
In Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI, authors Eric Lamarre, Kate Smaje, and Rodney Zemmel define digital and AI transformation as “the process of developing organizational and technology-based capabilities that allow a company to continuously improve its customer experience and lower its unit costs and over time sustain a competitive advantage”. This is what the authors set out to help their readers accomplish in their own organizations. The book is broken down into key sections each highlighting a key aspect of the transformation process, and it ends with three detailed case studies of companies that successfully made a digital transformation.
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