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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect is Will Guidara’s book about the importance of hospitality in the restaurant industry, but he hopes that his message will resonate with readers from across all industries, both those serving the public and those serving other businesses. Through his years in the restaurant industry, Guidara has found great meaning in going to extreme measures to make people feel welcomed and appreciated, both his guests and his employees. Viewed through this lens, he views being able to serve people as an honor, a noble endeavor. Unreasonable Hospitality walks Guidara’s readers through his many years in the hospitality industry, leaving the reader with wisdom he gleaned along the way. His book sets out to demonstrate to others how this unreasonable hospitality can completely change a business for the better.
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