Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
The Soul of the Corporation
How to Manage the Identity of Your Company
About the Summary
Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.
More Summaries
-
Chaotics
Philip Kotler,
John Caslione
-
The 29-Hour Work Day
Ethan Bull,
Stephanie Bull
-
Yes, And
Tom Yorton,
Kelly Leonard
-
Consider
Daniel Patrick Forrester
-
Bringing Out the Best in People
Aubrey Daniels
-
Capitalizing on Conflict
Kirk Blackard,
James W. Gibson