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As a CEO, three of the biggest challenges you will face include making tough decisions in less than clear situations, creating and maintaining a consistent culture, and attracting the right people who fit that culture. These problems often make or break a company, and you must learn how to tackle them in order to create and grow a business that you recognize and can manage effectively. In The Core Value Equation, Darius Mirshahzadeh explains how creating and implementing core values is the key to tackling all of these problems.
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