Raving Fans

A Revolutionary Approach To Customer Service
By Sheldon Bowles, Ken Blanchard
About the Summary

Blanchard and Bowles present a business fable with a simple premise: your customers are your best marketing method. Executives will learn why outstanding customer service, particularly in the era of social technology, can lead to customers who will do anything to sing a company’s praises… and bring as many friends to the party as possible.

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