Raving Fans
A Revolutionary Approach To Customer Service
Share this summary
About the summary
Blanchard and Bowles present a business fable with a simple premise: your customers are your best marketing method. Executives will learn why outstanding customer service, particularly in the era of social technology, can lead to customers who will do anything to sing a company’s praises… and bring as many friends to the party as possible.
More Summaries
-
Will and Vision
Gerard Tellis,
Peter N. Golder
-
Green to Gold
Daniel Esty,
Andrew Winston
-
Committed Teams
Madeline Boyer,
Derek Newberry,
Mario Moussa
-
Great by Choice
Morten T. Hansen,
Jim Collins
-
Bridging the Boomer-Xer Gap
Hank Karp,
Danilo Sirias,
Connie Fuller
-
The Live Enterprise
Jeff Kavanaugh,
Rafee Tarafdar
