How Companies Win
Profiting from Demand-Driven Business Models No Matter What Business You're In
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With the recent global recession, the world economy has changed forever. The old tools — most notably supply-chain management — are no longer enough. The new challenge is to locate and capture the elusive pools of high-profit demand. In this summary of How Companies Win, Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world’s most admired companies, including Best Buy, Anheuser-Busch, Hershey’s, and Allstate.
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