Customer Winback

How to Recapture Lost Customers - And Keep Them Loyal
# 15min reading time / 23min listening time
About the Summary

Don’t be fooled, warn the authors: No customer is truly safe from defection. Here’s a hands-on summary on winning back the customers you lost — and making your company defection-proof.

In This Summary, You Will Learn:

  • Why all of your customers are at risk.
  • New customer winback strategies and why they’re more cost-effective than acquiring new customers.
  • Which customers you should put effort into winning back by using lifetime value (LTV) and second lifetime value (SLTV).
  • How to apply CPR to customers that are about to defect.
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