How to Recapture Lost Customers - And Keep Them Loyal
About the Summary
Don’t be fooled, warn the authors: No customer is truly safe from defection. Here’s a hands-on summary on winning back the customers you lost — and making your company defection-proof.
In This Summary, You Will Learn:
- Why all of your customers are at risk.
- New customer winback strategies and why they’re more cost-effective than acquiring new customers.
- Which customers you should put effort into winning back by using lifetime value (LTV) and second lifetime value (SLTV).
- How to apply CPR to customers that are about to defect.
- The Future of Purpose-Driven Branding David Aaker
- Be the Go-To Theresa M. Lina
- Be Different or Be Dead Roy Osing
- Stand for Something Brian Burkhart
- Influence Robert Cialdini
- Straight Talk About Public Relations Robert Wynne