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    Loyalty Myths

    Loyalty Myths

    Loyalty Myths

    Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

    by Lerzan Aksoy, Terry Vavra, Timothy Keiningham & Henri Wallard

    Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data. They also explain the essential truths of customer loyalty that every marketer should know.

    What You'll Learn

    • Uses real-world examples and the latest facts and figures.
    • Smashes the platitudes and the easy assumptions about customer loyalty.
    • Offers fact-based methodologies that keep customers coming back.
    • Forces company leaders to set aside simple half-truths.
    • Shows companies how to leverage their customer loyalty for maximum profit.
    • Offers seven truths of customer loyalty to counter the myths.
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