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The Innovative Sale

Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

The Innovative Sale
Item #: 3620

Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

In this summary of The Innovative Sale, you will learn:

  • The Sales Innovation Dilemma
  • The Innovative Sale Principles
  • What's Your Problem?
  • Breaking Down Barriers
  • The Attraction of Rejection
  • Delivering a Better Value Proposition
Options Sku # Price Quantity
  • Delivery Method:
    Digital Download - Text & Audio
PSM3620 $10.50  
  • Delivery Method:
    Digital Download - Text & Audio
ESM3620 $9.00  

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