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Using the Web to Build Influence, Improve Reputation and Earn Trust
According to Chris Brogan and Julien Smith, trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book summary will show you how to build profitable relationships with trust agents, or become one yourself.
In this summary of Trust Agents, you will learn:
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By Ben McConnell, Jackie Huba
By Emanuel Rosen