Content Type

Publication Date

Recently Viewed Products


Marketing in an Era of Competition, Change, and Crisis

by Jack Trout & Steven Rivkin

Item #: 3212

Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.

  • How expanding product lines may decrease your overall sales.
  • Why new brand names often outsell established brands.
  • Why slashing prices is usually a bad idea.
  • Why it’s dangerous to attack your competitors head-on.
  • Why it’s valuable to emphasize value.
  • How to make consumers pick your brand.
Options Sku # Price Quantity
  • Delivery Method:
    Digital Download - Text & Audio
ESM3212 $9.00  
  • Delivery Method:
    Mail - Hard Copy
PSM3212 $10.50  


  • Summary Release Date: May 2010

Matching Products

  • Image of In Search of the Obvious

    In Search of the Obvious

    By Jack Trout
    Item #: 3102
    In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.
    From: $9.00
    Buy Now!
  • Image of Differentiate or Die

    Differentiate or Die

    By Jack Trout
    Item #: 2222
    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.
    From: $9.00
    Buy Now!
  • Image of The New Positioning

    The New Positioning

    By Jack Trout
    Item #: 1804
    To win over the hearts and minds of consumers, you must position your product or service by creating a clear, specific image and context for it. Trout shows the ins and outs of positioning your product and repositioning it when sales skid.
    From $10.50
    Buy Now!
  • Image of Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind

    By Jack Trout, Al Ries
    Item #: 0404
    How to communicate in an overcommunciated society by positioning your product or company in the prospect's mind.
    From $10.50
    Buy Now!