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A successfully developed workplace culture engages, energizes and empowers employees and this can create a distinct advantage in today’s hypercompetitive marketplace. In this Executive Edge there is insight into how culture drives competitive advantage, why you should invest in a positive work culture, how to connect as a leader, and why culture change should be […]
Value boils down to what a customer is willing to pay for your product or service. This Executive Edge looks at ways that value can be added to increase and sustain interest in what your business offers. It looks at defining your edge of disruption, creating internal and external partnerships, getting the full value out […]
Confidence is something that no executive should be without; however, it can be easily undermined and is not always easy to grow. In this issue of Executive Edge, we look at the ticklish issue of confidence and sort out ways to build it. Topics include how to develop your anthem, solidify your self-confidence, create a […]
It is difficult not to use negative feedback or harsh criticism when someone you lead is not being effective and is making mistakes. But this Executive Edge offers some perspective and strategies that suggest some alternate approaches. Learn about alliance feedback, motivational conversations, avoiding turning into a bad boss, feedback triggers and building trust with […]
Convincing others to make a breakthrough change that you know is needed is not easy. This Executive Edge points out some key elements that should be part of your effort to initiate a successful change, such as: establishing the need for change, how to communicate the change, what kinds of tensions and resistance you’ll come […]
Nobody is perfect –– we can accept that. But when imperfections become flaws that impact a leader’s effectiveness, that’s not acceptable. In this Executive Edge, we look at “fatal” flaws that can sabotage an otherwise good leader’s efforts. There is also information on how bad behaviors take root and insight into the difficulties of mastering […]
Convincing customers to remain loyal to your company and its products requires keeping their interests at the heart of everything you do. This Executive Edge lends insights into reaching customers at the four most critical decision moments, understanding the facets of loyalty, recognizing the impact of employee engagement on customer experience, and handling the social […]
Today’s buyers want sellers to offer them unique attention, expertise and service. Successful companies spend time figuring out the best ways to reach buyers and developing content with their perspectives in mind. This Executive Edge looks at how today’s buyers are thinking about and choosing products and services. Filled with helpful insight that can be […]
Workforce motivation calls for companies and their leaders to structure work in ways in which employees feel challenged, trusted, valued, and able to learn and grow. This Executive Edge explores the importance of meeting employees’ psychological needs, giving their work meaning, making it fulfilling, and creating a work environment that fosters sustainable motivation. Learn what […]
Part of what influences good feelings about work depends on building strong relationships with the people we work with. This issue of The Edge delves into the importance of seeking interdependence, encouraging others, optimizing team talents, building rapport, and instilling motivation. Ultimately, when people choose to work together and combine talents and capabilities, the results […]
As companies aim for their next pocket of growth, central to the planning should be a strategic balancing of offerings and a keen eye on the profits to be made. This Executive Edge reviews strategies such as starting with the core business, identifying demand profit pools, and differentiating your company in a smart way. For […]
When you tell a story that resonates with others emotionally, you will earn their trust and their attention. In this Executive Edge we look at the ways that stories and examples can connect you to an audience of one or many. Topics include choosing individuals to personify lessons, instilling values through a story, transforming communication […]
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