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Value boils down to what a customer is willing to pay for your product or service. This Executive Edge looks at ways that value can be added to increase and sustain interest in what your business offers. It looks at defining your edge of disruption, creating internal and external partnerships, getting the full value out of design, building alliances and creating value that will last. To continually outrun your competition, you will need to know how to create more value for your business.

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