The Three Rules
How Exceptional Companies Think
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Finally, an answer to the ultimate business question: How do some companies achieve exceptional performance over the long term? Michael E. Raynor and Mumtaz Ahmed have analyzed 45 years of data on more than 25,000 companies. They found that exceptional companies, when faced with difficult decisions, follow three rules. The rules provide an indispensable compass that any company can use to chart its own path to greatness.
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