Switch

How to Change Things When Change Is Hard
By Chip Heath, Dan Heath
# 10min reading / 17min listening time
About the summary

In the best-selling book Switch, authors Chip and Dan Heath lead readers through the process of effecting transformative change at every level — individual, organizational and societal. They introduce a pattern you can use to make the changes that matter most to you.

In This Summary, You Will Learn:

  • How research findings from psychology and sociology can effect transformative change.
  • Why all successful change follows a pattern – and what that pattern is.
  • Why it is so difficult to create lasting change in our companies, communities, and in our own lives.
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