How to Change Things When Change Is Hard
About the Summary
In the best-selling book Switch, authors Chip and Dan Heath lead readers through the process of effecting transformative change at every level — individual, organizational and societal. They introduce a pattern you can use to make the changes that matter most to you.
In This Summary, You Will Learn:
- How research findings from psychology and sociology can effect transformative change.
- Why all successful change follows a pattern – and what that pattern is.
- Why it is so difficult to create lasting change in our companies, communities, and in our own lives.