Made to Stick
Why Some Ideas Survive and Others Die
10min reading
/
19min listening time
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About the Summary
Any executive who has ever stood at a podium and stared out at an audience has a single goal: get this group to remember his or her idea. Chip and Dan Heath offer an interesting array of examples that help explain why some stories stay with us for a lifetime while others disappear within moments. Filled with insights from authors, scholars and business professionals, Made to Stick will help executives make sure that their points are driven home.
In This Summary, You Will Learn:
- Characterisitcs of ideas and stories that ‘stick’.
- Tactics for creating messages that leave deeper impressions on their recipients.
- Six key principles that anyone can put into use when trying to make an idea stick.
- Real-life examples of creating sticky ideas to influence behavior.
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