Made to Stick
Why Some Ideas Survive and Others Die
About the summary
Any executive who has ever stood at a podium and stared out at an audience has a single goal: get this group to remember his or her idea. Chip and Dan Heath offer an interesting array of examples that help explain why some stories stay with us for a lifetime while others disappear within moments. Filled with insights from authors, scholars and business professionals, Made to Stick will help executives make sure that their points are driven home.