The Power of Moments
Why Certain Experiences Have Extraordinary Impact
About the Summary
Chip and Dan Heath believe that certain individual moments in a person’s life have immense impact. They call these defining moments and they are “meaningful experiences that stand out in our memory.” Some of these moments happen by chance, but others are created. In their book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact, the Heaths explore the necessary elements needed for a meaningful moment to exist, and they also explore how different individuals and organizations have been able to apply these principles in order to create memorable experiences that can change both business and lives. Their goal in writing their book is to help the reader create defining moments in their own lives and businesses.