Noise

A Flaw in Human Judgment
By Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
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Authors Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein define noise as “variability in judgments that should be identical.” Noise: A Flaw in Human Judgment offers readers a fascinating look at this phenomenon, backed by research and illuminated with real scenarios, and “simple remedies” that can improve decision making through the reduction of noise. Both bias and noise contribute to flawed judgment, however most of the study in the subject has been focused on bias. In Noise, the authors attempt to “redress the balance” of both components of error so that organizational decisions can be made with limited influence by the noise factor.

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