Design to Grow
How Coca-Cola Learned to Combine Scale & Agility (and How You Can Too)
About the Summary
David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility. Regardless of size or industry, the same approach, which is presented in a clear and actionable way, can be used successfully by other businesses.