One of the world’s authorities on customer experience, customer-centric transformation and strategy execution – Lior Arussy delivers results. His strategic framework converts organizations from product to customer centricity. Arussy is the founder of Strativity Group, a global customer experience research and consulting firm which helps clients create delightful customer experiences and execute profitable customer strategies. Arussy grew the company from his garage to a multi-national professional firm with offices around the world. His work has impacted 220 million customers and 375,000 employees in 21 countries.Arussy is the author of 5 books on customer experience, employee engagement and experience innovation. He has published over 100 articles, including for the Harvard Business Review. For his thoughts leadership, he has won several awards.