Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Mastering the Complex Sale
How to Compete and Win When the Stakes are High!
About the Summary
Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.
More Summaries
-
Exceptional Selling
Jeff Thull
-
The Prime Solution
Jeff Thull
-
Game of Sales
David Perry
-
Crushing Quota
Jason Jordan,
Michelle Vazzana
-
The Challenger Sale
Brent Adamson,
Matthew Dixon
-
Smart Sales Manager
Josiane Chriqui Feigon