
Mastering the Complex Sale
How to Compete and Win When the Stakes are High!
About the summary
Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.
More Summaries
-
Exceptional Selling Jeff Thull
-
The Prime Solution Jeff Thull
-
The Challenger Sale Brent Adamson, Matthew Dixon
-
The Conversion Code Chris Smith
-
The Art of Selling Your Business John Warrillow
-
The Machine Justin Roff-Marsh