Mastering the Complex Sale
How to Compete and Win When the Stakes are High!
Share this summary
About the Summary
Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.
More Summaries
-
The Prime Solution
Jeff Thull
-
Exceptional Selling
Jeff Thull
-
Never Split the Difference
Chris Voss
-
Persuasive Business Proposals
Tom Sant
-
Slow Down, Sell Faster!
Kevin Davis
-
Making the Number
Greg Alexander,
Mike Drapeau,
Aaron Bartels
