Groundswell
Winning in a World Transformed by Social Technologies
Share this summary
About the summary
The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.
More Summaries
-
Writing Without Bullshit
Josh Bernoff
-
The Granularity of Growth
Patrick Viguerie,
Mehrdad Baghai,
Sven Smit
-
Firms of Endearment
Jagdish N. Sheth,
David Wolfe,
Rajendra Sisodia
-
Profit from the Core
Chris Zook
-
Leading the Revolution
Gary Hamel
-
Everybody Wants to Rule the World
R Ray Wang
