Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Groundswell
Winning in a World Transformed by Social Technologies
About the Summary
The groundswell is defined as a social trend in which people are using technologies to get what they need from each other instead of from companies. The authors explain the groundswell and then lay out basic tools to understand it. The final section of Groundswell shows how you can successfully make use of the groundswell within your company now and in the future. Solid research backs up this timely book.
More Summaries
-
Writing Without Bullshit
Josh Bernoff
-
Boeing Versus Airbus
John Newhouse
-
The Triple Bottom Line
Andrew Savitz
-
The Personal MBA
Josh Kaufman
-
Amp It Up
Frank Slootman
-
Spark
Frank Koller