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Writing Without Bullshit
Boost Your Career by Saying What You Mean
About the Summary
At the center of this comprehensive guide to writing by Josh Bernoff, is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Learn how to stop writing to fit in, and to start writing to stand out.
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