Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Exceeding Customer Expectations
What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers
About the Summary
While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.
More Summaries
-
The Upside of the Downturn
Geoff Colvin
-
Good Company
Dan McMurrer,
Laurie Bassi,
Ed Frauenheim,
Larry Costello
-
The Manager’s Handbook
David Dodson
-
Take Your Company Global
Nataly Kelly
-
The New CEO
Ty Wiggins
-
Who Says Elephants Can’t Dance?
Louis Gerstner Jr.