Exceeding Customer Expectations
What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers
Share this summary
About the summary
While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.
More Summaries
-
From Impossible to Inevitable
Aaron Ross,
Jason Lemkin
-
What Matters Now
Gary Hamel
-
Manager Redefined
Thomas H. Davenport
-
The Q-Loop
Brian Klapper
-
Team Genius
Rich Karlgaard,
Michael S. Malone
-
Good Boss, Bad Boss
Robert I. Sutton
