Rob Lachenauer is CEO of GEO2, a company whose mission is to reduce harmful emissions from cars, trucks and other products that use internal combustion engines. Lachenauer was formerly a vice president with BCG, specializing in the automotive industry, consumer retailing, and branding. He is the author of several BCG publications on creating and managing brand value. Prior to joining BCG, Lachenauer held sales and marketing positions at Frito-Lay. He earned a B.A. in English from Cornell University and an M.B.A. from Harvard Business School.