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In A New Way to Think, Roger L. Martin points out 14 different models prominent in the workforce that he believes are inherently flawed. He then lays out a model for each that is more promising in his mind. His main concern is that people do not stay married to models that are ineffective. His intent in this book is to prove that ineffective models are a serious problem and that when a model does not offer the results expected, it should be examined and not just its execution. Therefore, he encourages his readers to try out his models and only keep what works for them and their businesses. He believes that if people continue to work and refine these models, the “practice of management will advance.”
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