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Editor’s Note: We found this book to be an eye-opener, as it dives deep into how the focus on immediate financial results can undermine long-term value and strategic vision.
As companies mature, their underlying growth naturally slows. Yet investors have come to expect continual strong growth. To meet these demands, CEOs buckle under pressure and focus on delivering short-term financial results – or the “illusion of growth.” But this type of growth comes at a devastating cost. It’s a distraction from developing genuine value-creating strategies. This endless pursuit of growth calls for the governance of companies to become more strategic so that boards have a genuine responsibility for a firm’s future and prosperity. And this means the strategy process has to be more collaborative – emerging from the interaction between boards and the CEO. In Escaping the Growth Curse: The Path to Stronger Corporate Strategy, authors Yves Doz and Keeley Wilson compellingly invite us to spark the collective imagination of boards.
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