Beyond the Babble
Leadership Communication that Drives Results
About the summary
Leadership communications experts Bob Matha and Macy Boehm offer a strategic plan for addressing one of the most difficult challenges any business leader can face: engaging employees to take action. Written for all those who lead groups — including supervisors, managers, HR and communications professionals, executives and CEOs — this practical resource describes how to put in place proven communication principles that do just that.
In This Summary, You Will Learn:
- How to clarify direction to the organization and make it relevant to employees.
- How to prepare leadership — from top to bottom — to deliver direction and engage employees.
- How to communicate to the larger organization about strategy through an ongoing “conversation” with and among employees.
- How to get business results by improving communications.