Woo, Wow, and Win

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Woo, Wow, and Win

Service Design, Strategy, and the Art of Customer Delight

by Thomas A. Stewart & Patricia O'Connell

Bestselling authors and business experts Thomas Stewart and Patricia O’Connell focus on the importance of service design for companies. They show how to evaluate customer interactions and assess your ability to design and deliver great experiences, as well as build innovation into your business model and align your company culture with the strategy and design you have chosen. Learn how to enlist your customers as collaborators in your success.

What You'll Learn

In this 8-page text and 20-minute audio summary of Woo, Wow, and Win, you will learn why:

Service design is an essential strategic element for every business.
Excellence in business needs to be built in, not painted on at the end.
Great service should be free –– like quality.
A strategic program of service design and delivery is sustainable, repeatable, and profitable.