Clear All

    Filters

    Competency

    Content Type

    Publication Date

    The Brand Bubble

    The Brand Bubble

    The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema & Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

    What You'll Learn

    • How to make your brand irresistible to consumers.
    • Why you must embrace the concept that everything is now a marketing channel.
    • How to break through the static, short-term cycle of brand management.
    • Ways to command greater levels of support and more leeway to experiment and explore.
    Options Qty