Download a Book Summary for Free!
Separate Fact from Fiction and Drive Growth
In this summary of Lies, Damned Lies, and Marketing, with illustrative examples and reasoning, you will find the insight you need to spot the “leaky holes” draining your marketing dollars. You’ll understand what marketing is, what it can do for you and, just as important, what it can’t do. You will also examine some specific ways it is often misused and abused, leading to the frustrations you are likely familiar with. Second, after you have spotted these holes, you’ll discover what you can do to plug them using more effective marketing that delivers the results you have been seeking.
In This Summary You'll Learn:
Soundview gives you key insights from top business books via text/audio summaries. Access this summary by signing up to our Professional or Premier plan.
Already a Professional or Premier subscriber? Access your Library
Buy the book at Amazon