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    ENGAGED!

    ENGAGED!

    ENGAGED!

    Outbehave Your Competition to Create Customers for Life

    by Gregg Lederman

    In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.

    What You'll Learn

    In this summary of ENGAGED!, you will learn:

    • Eight principles to help you get more ENGAGED employees and customers.
    • How to design and implement a sustainable customer experience.
    • How to communicate expectations for Living the Brand.
    • How to create a Living the Brand system rooted in behavior.
    • Approaches for defining a profitable mindset and experience.
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