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The Giants of Sales

What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success

The Giants of Sales
Item #: 2818

Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants – Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard – and offers concrete examples of how they still work in the 21st century.

  • How to tap into the power of the selling methods spurred by these sales pioneers.
  • The difference between linguistic approaches and tactical methods.
  • How process-oriented sales methods can improve sales.
  • How to make some of the most powerful ideas in the history of selling work for you.
Options Sku # Price Quantity
  • Delivery Method:
    Digital Download - Text & Audio
ESM2818 $9.00  
  • Delivery Method:
    Mail - Hard Copy
PSM2818 $10.50  


  • Summary Release Date: July 2006