Clear All

    Filters

    Competency

    Content Type

    Publication Date

    Get to Aha!

    Get to Aha!

    Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Business leaders need to know which type of company they’re running in order to create an authentic and competitive position in the market. Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

    What You'll Learn

    In this 8-page text and 20-minute audio summary of Get to Aha!, you will learn:

    • Why positioning must come before branding.
    • The three DNA types and six genotypes of companies.
    • To identify and make the most of your company’s DNA.
    • Inspiring stories of companies that use their DNA awareness to win big.
    Options Qty
     

    Matching Products

    Image of Repositioning
    Image of Repositioning

    Repositioning

    By Steven Rivkin, Jack Trout

    View Details

    Image of The Future of Competition
    Image of The Future of Competition

    The Future of Competition

    By CK Prahalad, Venkat Ramaswamy

    View Details